Coles Orders Fiji Kava FZZR
Released
Released
Announcement PDF
The Calmer Co International Limited
24 Cansdale St, Yeronga Queensland 4104
ACN: 169 441 874
08 October 2026 ASX RELEASE
Coles Orders Fiji Kava®
FZZR™ – First Flavoured Kava
Product to Launch in Australia
Brisbane, Australia – The Calmer Co. International Limited (ASX: CCO), a leading
consumer packaged goods company specialising in kava and other natural products that
promote relaxation and sleep support, refers to its ASX announcement of 24 June 2026 and
is pleased to advise that Coles has placed its initial order for the new Fiji Kava®
FZZR™ product.
Rollout to Coles stores is expected to commence from the week commencing 12 October
2026, consistent with the October 2026 launch timing previously announced.
Highlights
• Coles has placed its initial order for Fiji Kava®
FZZR™ Piña Colada (10-pack), the
first flavoured kava product in Australian supermarkets, with rollout to stores
expected to commence from the week commencing 12 October 2026.
• Fiji Kava®
FZZR™ to be ranged in 583 Coles stores nationally (approximately 66%
of Coles stores).
• Coles distribution of the existing Fiji Kava®
range has increased: 150g now ranged
in 837 stores (94%), up from 815; 50g now ranged in 788 stores (89%), up from
761.
• Fiji Kava®
50g ranged in 1,006 Woolworths stores nationally (approximately 90%
of Woolworths stores).
• Existing Fiji Kava®
range sales increased 33% at Woolworths and 27% at Coles in
the September 2026 quarter compared with the June 2026 quarter.
• Woolworths sales have increased in every quarter since national launch in June
2025, with September 2026 the highest month since launch.
• The addition of FZZR™ expands Fiji Kava®
to three products across Australia’s two
largest supermarket retailers, further strengthening the Company’s national
retail footprint.
Following Coles’ acceptance of Fiji Kava®
FZZR™ in its latest range review, Coles has now
placed its initial order for the product. Fiji Kava®
FZZR™ will be ranged in 583 Coles stores
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nationally, representing approximately 66% of the Coles network. Rollout to stores is
expected to commence from the week commencing 12 October 2026.
The launch flavour is Piña Colada (Pineapple Coconut), presented in a 10-pack. Fiji Kava®
FZZR™ is the first flavoured kava product to be ranged in Australia. Fiji Kava®
FZZR™ is a listed
complementary medicine on the Australian Register of Therapeutic Goods (ARTG), regulated
by the Therapeutic Goods Administration (TGA). The complementary medicine pathway was
outlined in the Company’s announcement of 24 June 2026.
Distribution of the Company’s existing Fiji Kava®
range has continued to grow. Store counts
for each product are set out below.
Retailer Product Stores
ranged (Oct
2026)
% of
network
Prior stores
ranged
Coles Fiji Kava®
FZZR™ Piña Colada 10-
pack
583 66% New
Coles Fiji Kava®
Root Powder 150g 837 94% 815 (2025)
Coles Fiji Kava®
Noble Root Powder 50g 788 89% 761 (2025)
Woolworths Fiji Kava®
Noble Root Powder 50g 1,006 90% New –
launched
June 2025
Fiji Kava®
50g, first ranged nationally in Woolworths from June 2025 (refer ASX announcement
of 16 April 2025), is now ranged in Woolworths stores across NSW (284), QLD (264), VIC (249),
WA (114), SA (69) and TAS (26).
As reported in the Company’s 2025/26 Annual Report, retail momentum strengthened
significantly in the June 2026 quarter, with Australian Retail becoming the Group’s largest
channel and contributing 45% of Q4 FY26 revenue. Australian Retail revenue increased 30%
in FY26. That momentum has continued into FY27.
Sales of the existing Fiji Kava®
range (excluding Fiji Kava®
FZZR™) for the September 2026
quarter increased 33% at Woolworths and 27% at Coles compared with the June 2026 quarter.
Woolworths sales for the quarter were the highest since national ranging began in June 2025.
Woolworths sales have increased in every quarter since launch, and September 2026 was the
highest month since launch. Coles scan data continues to show Fiji Kava®
50g significantly
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outperforming its leading competitor. Coles scan data also shows Fiji Kava®
ranked No.1 in
the national Stress category by value sales.
The Company believes the addition of Fiji Kava®
FZZR™ to its Coles range, together with
growing store distribution and sales momentum across Coles and Woolworths, further
demonstrates mainstream consumer acceptance of kava-based wellness products in
Australia.
Zane Yoshida, Founder & CEO, commented:
“We are delighted that Coles has placed its first order for Fiji Kava®
FZZR™ and that the rollout
to 583 stores begins next week. FZZR™ brings a new, convenient and flavour-led way to enjoy
kava to mainstream Australian consumers. Given the strong uptake of our unflavoured 50g
and 150g powders, we believe FZZR™ is well placed to bring new consumers into the kava
category.
At the same time, distribution of our core Fiji Kava®
range continues to expand. Our 150g and
50g powders are now in 837 and 788 Coles stores respectively, and our 50g is in more than
1,000 Woolworths stores, where September quarter sales were our best since launch, and
sales grew on the June quarter at both retailers. The combination of expanding distribution,
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growing sales of our existing range and the launch of FZZR™ gives us confidence that kava is
moving further into mainstream Australian wellness.”
Please interact with management about this announcement via Investor Hub Link here:
This announcement has been approved by the Board of Directors.
ends
For further information
Investor & Media Relations
Zane Yoshida
investors@thecalmerco.com
About The Calmer Co.
The Calmer Co. International Limited (ASX:CCO) is a fast growing beverage business
leveraging a global opportunity in kava and other natural products that replace alcohol and
support relaxation and sleep.
Our products are delivered to consumers globally through e-commerce channels and blue-
chip retail distribution partners, supported by a reliable farm to shelf supply chain.
The product range includes drinking powders, natural and flavoured kava shots, concentrates
and capsules, sold under the brands Fiji Kava®
, Taki Mai®
and Danodan Hempworks in
markets including USA, Australia, New Zealand, China and the Pacific Islands.
Forward looking statements
This ASX release includes certain forward-looking statements that are based on information
and assumptions known to date and are subject to various risks and uncertainties. Actual
results, performance or achievements could be significantly different from those expressed
in, or implied by, these forward-looking statements. Such forward-looking statements are
not guarantees of future performance and involve known and unknown risks, uncertainties
and other factors, many of which are beyond the control of the Company. These factors
may cause actual results to differ materially from those expressed in the statements
contained in this announcement.
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