Announcement PDF 20th August 2024 ASX RELEASE Investor Presentation Cover Note 20 August 2024 Brisbane, Australia: The Calmer Co. International Limited (ASX:CCO), a health and wellness company whose mission is to be the most dominant kava company in the world, informs shareholders that the investor presentation which follows contains price sensitive information; being – Record Monthly July Sales Result of $764k, preliminary full year expected sales results for FY24, details of new products to be launched in FY25 and a breakdown of eCommerce Sales for the full year by channel. This announcement has been approved by the board of directors. ends For further information Investor & Media Relations Matthew Reede Dominion Communications matt@dominion.partners +61 414 483 054 About The Calmer Co. The Calmer Co. International Limited (ASX:CCO), provides natural solutions to calm nerves, support mind and muscle relaxation and induce sleep. The product range includes drinking powders, teas, shots, concentrates and capsules. Sold under our house of brands: Fiji Kava, Taki Mai and Danodan Hempworks in markets including USA, Australia, China, New Zealand, and Fiji. The company also distributes the Leilo kava RTD products in the Fiji Islands. Forward Looking Statements This ASX release includes certain forward-looking statements that are based on information and assumptions known to date and are subject to various risks and uncertainties. Actual results, performance or achievements could be significantly different from those expressed in, or implied by, these forward-looking statements. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, and other factors, many of which are beyond the control of The Calmer Co. These factors may cause actual results to differ materially from those expressed in the statements contained in this announcement. The Calmer Co International Limited 96 Victoria Street West End Queensland 4101 ACN: 169 441 874 ASX:CCO v is ion To be the most dominant kava company in the world mis s ion To produce the highest quality products both ethically and sustainably whilst encouraging consumer acceptance of their recreational and therapeutic benefits s t r es s , a n x iet y & s leep is s u es a r e a ma jor p r ob lem 61% 74% of young people have felt so stressed they have been overwhelmed or unable to cope. 37% of adults report fatigue or feeling tired because of stress. of people reported feeling both stressed and anxious. a n x iet y s leep s t r es s 3x’s more younger people feel that they cannot manage their stress compared to older people. Kav a h a s a s t r on g ev id en ce -b a s e a s a n a t u r a l med icin e A Cochrane review of 11 Clinical Trials (60mg–280mg of kavalactones) in anxiety revealed kava’s anxiolytic activity A meta-analysis of seven randomised controlled trials (RCTs) using the Hamilton Anxiety Rating Scale (HAMA) demonstrated reduced anxiety significantly over placebo, with a strong clinical effect. 6 r ecr ea t ion a l b en ef it s of k av a v s . a lcoh ol d r iv in g gr ow t h 33% of GenZ in the USA report not drinking alcohol >30% Under 30 y.o.a. in the UK do not consume beer, wine or spirits! From 2007 to 2019: 14–17-year-olds choosing not to drink rose from 39% to 73% No-Low Alcoh ol 11b n USD Ca t egor y (+7% gr ow t h ) ou r b r a n d s : f iji k av a ou r b r a n d s : t a k i ma i Fin a n cia l Per for ma n ce (FY24) Full year sales for FY24 of $4.26m (+142% vs.FY23) Sales by Month FY24, July24 ('000 AUD) 900 Q4 $1.8m Steady growth across the full year, only arrested by an out-of-stock event in January and February after stronger than expected demand in B.F.C.M. and Christmas periods. Continued sales growth in FY25 with record sales of $764k in July 2024, building on the full year results. Profitability improving by circa >30% vs FY23, as the company has removed low margin, high-cost sales channels over the course of FY24. The company remains committed to maintaining cost controls, via delivering key marketing and innovation functions in house and to building new products and markets that are suited to an eCommerce focus, supported by complementary retail channels. 800 $764k 700 600 Q3 $1.04m Q2 $916k 500 400 Q1 $507k Out of Stock 300 200 100 0 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Jul-24 eCommerce Breakdown FY24 FY24 eCommerce Sales Breakdown Global eCommerce sales were $3.25m (76%) • #1 on Amazon USA in the Instant Kava category • Walmart.com has listed products with referrals coming into the Shopify platform. • Shopify platform sales driven by our own Social and Search advertisings is now account for 60% of total eCommerce sales in Australia and the USA and our the most profitable channel (+30% vs 3rd Party platforms). Innovative New Products will drive the growth in FY25 • Taki Mai Kava Shots, which were exclusively in Coles since March 2023, are now offered online at www.fijikava.com.au • Flavoured kava shots are under development for launch in the USA market and will be the key NPD delivered in FY25 • Flavour enhancing “boosters” in Mango and Peach will launch in Australia in Q1 alongside kava drinking accessories including a cordless kava blender Amazon.com, $1,168,159 , 36% www.fijikava.com.au , $1,854,007 , 57% Danodan.com, $112,067 , 4% www.fijikava.com (iniital 3 months), $103,221 , 3% Complementary Retail Footprint Growing Coles Australia • Ranging in Coles Australia encompasses most stores for all products across Australia* • Targeted out-of-home digital advertising and online advertising work together to drive in store purchase • Taki Mai shots have been developed in Shelf Ready packaging that will support ‘at register’ positioning Fiji Tourist Channel Retail (inc. Leilo®) • Many US and Australian consumers will encounter kava for the first time on vacation in the Fiji Islands • New Fiji Rugby branded products utilising coconut and kava juices will launch in Q2 in resorts & airport in Fiji. • Leilo RTD drinks have been launched in the Fiji Islands in Jack’s of Fiji. *The Calmer Co. range of kava products are sold nationally in Coles except for the Northern Territory and stores north of Perth in Western Australia and north of Rockhampton in Queensland. OUR COMPANY HAS INVESTED MORE THAN A DECADE AND OVER $10M IN DEVELOPING A TRANSPARENT, FAIRTRADE SUPPLYCHAIN IN THE FIJI ISLANDS THAT IS BOTH A COMPETITIVE ADVANTAGE AND A BARRIER TO COMPETITION - ZANE YOSHIDA, FOUNDER Rob u s t Nob le Kav a Su p p ly Ch a in The Calmer Co. now sources kava directly from farmers across ten provinces across Fiji. They are; Cakaudrove, Kadavu, Lomaiviti, Bua, Macuata, Naitasiri, Ra, Namosi, Ba and Serua accounting for 91.6% of kava farmers in Fiji. Upgr a d e of Nav u a Fa cilit y t o en a b le p r oces s in g of u p t o 25 t on n es of gr een k av a p er w eek Commencing in November 2024 Production Equipment Upgrades increase output; • • • • Mesh Belt continuous drying system Automated packaging lines In line milling, sieving and blending Improved quality assurance laboratory with HPLC proposed Our expanding range of products will be enabled via the expanded factory footprint and upgrades; • • • • • • Micronised Instant Kava Traditional Grind drinking kava Taki Mai Juice shots Medicinal Grade extract Fresh Frozen Kava for beverage applications Flavoured kava shots T h e Tr a s ea b le (s ic) Solu t ion s Fiji Kav a Ap p Kava is tracked from the farm gate, including Geolocation of the individual farm at the time of collection by sourcing officers Individual batches and lots of kava roots and rhizomes are tracked through the cleaning, milling, extraction and centrifugation processes on the Traseable app in real time Purchasing of kava from farmers is conducted via Mpaisa digital payment technology, allowing immediate payments are removing cash from supply chain, increasing compliance Consumers in the USA or Australia will soon be able to scan a QR code on pack and see the individual farmer and village who supplied them and potentially donate to social impact projects via blockchain in that village ou r t ea m Vin a k a (t h a n k y ou )