Advances US Retail Expansion and Coles Acceptance of FZZR
Released
Released
Announcement PDF
The Calmer Co International Limited
24 Cansdale St, Yeronga Queensland 4104
ACN: 169 441 874
24 June 2026 ASX RELEASE
The Calmer Co. Advances U.S. Retail Expansion
Following Coles Acceptance of Fiji Kava®
FZZR™
Product
Brisbane, Australia – The Calmer Co. International Limited (ASX: CCO), a leading
consumer packaged goods company specialising in kava and other natural products that
promote relaxation and sleep support, is pleased to confirm that Coles has accepted the
ranging of a new Fiji Kava®
branded FZZR™ kava product as part of its latest range review
while the Company simultaneously progresses its expansion into U.S. retail channels.
Highlights
• Coles accepts ranging of innovative Fiji Kava®
FZZR™ product as part of latest range
review.
• New FZZR™ format enables consumers to drink, chew or consume direct-to-mouth.
• TGA complementary medicine pathway enables standardised kava water extracts
and flavour innovation, including Piña Colada.
• Fiji Kava®
150g and 50g products ranked No.1 and No.3 respectively in the national
Stress category at Coles.
• The Calmer Co. now distributed through both Coles and Woolworths, representing
approximately 67% of Australia's grocery retail footprint.
• The Company estimates approximately 10% share of U.S. Amazon kava sales.
• Appointment of VDriven supports expansion into U.S. retail channels.
• U.S. retail expansion viewed as a natural progression following Australian retail
success and growing Amazon market share.
• Fiji Kava®
FZZR™ provides a platform for future flavour and format innovation under
the Fiji Kava®
brand.
The new Fiji Kava®
FZZR™ product utilises proprietary FZZR™ technology, an innovative
supplement delivery format that combines powders and effervescent granules into a
versatile consumer experience. Consumers are able to dissolve the product in water as a
sparkling beverage, consume it direct-to-mouth for a fizzing sensation, or chew it, creating
a differentiated and highly accessible wellness format.
The product will be regulated in Australia as a complementary medicine under the
Therapeutic Goods Administration (TGA) framework. This pathway enables the use of
standardised kava water extracts together with flavour innovation, including a Piña Colada
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flavour profile, supporting a differentiated consumer offering that is not currently
achievable under existing Australian food regulations for kava. FZZR™ technology has been
recognised internationally for innovation within the complementary medicines industry
and aligns strongly with increasing consumer demand for convenient, portable and
enjoyable non-pill wellness formats.
The Company believes the format has the potential to attract new consumers to the kava
category through improved convenience, flavour accessibility and portability while
complementing its existing range of traditional kava products.
Subject to final commercial and operational preparations, the Company currently expects
the Fiji Kava®
FZZR™ product to commence distribution through Coles stores in October
2026.
The launch represents a significant extension of the Fiji Kava®
product platform and
further strengthens the Company’s performance with Coles as The Calmer Co. continues
expanding its retail footprint across Australia.
Fiji Kava®
continues to perform strongly within the Australian wellness retail category, with
the Fiji Kava®
150g and 50g instant powder products currently ranked the No.1 and No.3
products respectively within the national “Stress” category across Coles stores.
The Company believes successful ranging within Coles and Woolworths supermarkets,
which collectively represent approximately 67% of Australia's grocery retail market
footprint, provides strong validation of growing mainstream consumer acceptance of kava-
based wellness products and demonstrates the scalability of the category within modern
retail environments.
The Company's Australian retail success provides a proven blueprint for international retail
expansion. Having established category leadership positions within Coles and secured
national ranging in Woolworths, management believes the Company is well positioned to
leverage its experience and growing consumer awareness of kava as it expands into the
significantly larger U.S. retail market.
The Company has also established a strong position within the U.S. kava category through
its Amazon USA channel, where The Calmer Co. currently estimates it holds approximately
10% market share of kava sales on the platform. The Company believes this existing
consumer traction and brand awareness provides a strong foundation for expansion into
physical retail channels across the United States.
Building on this success, The Calmer Co. is now progressing its U.S. retail expansion
strategy, which the Company views as a natural progression of its growth strategy as
consumers continue shifting toward functional wellness products and differentiated
supplement delivery systems.
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As part of this strategy, The Calmer Co. has appointed VDriven, a leading U.S. natural
products brokerage, to support retail expansion across natural, organic and specialty retail
channels.
The Company believes innovative formats such as Fiji Kava®
FZZR™ align strongly with
evolving U.S. consumer trends toward convenient, portable and non-traditional
supplement delivery systems. Recent industry research indicated that approximately 10.7%
of U.S. adults surveyed reported consuming kava within the past year, highlighting growing
consumer awareness and category adoption within the United States wellness market.1
Zane Yoshida, Founder & CEO, commented:
“We are extremely pleased to see Coles support the planned launch of this innovative new
Fiji Kava®
format as part of its latest range review. The FZZR™ technology provides
consumers with a highly convenient and enjoyable way to experience kava, while also
broadening the accessibility of the category through flavour innovation and portability.
Importantly, the complementary medicine pathway allows us to utilise standardised kava
extracts together with innovative flavour profiles such as Piña Colada, creating a
differentiated wellness product under our established Fiji Kava®
brand. The continued
strong performance of our existing Fiji Kava®
products within the Coles wellness category
demonstrates increasing consumer acceptance of kava-based products in Australia.
With our Fiji Kava®
150g and 50g powders currently ranked No.1 and No.3 respectively in
the national Stress category at Coles, we believe the launch of Fiji Kava®
FZZR™ provides an
exciting opportunity to further expand the category through innovation and new consumer
occasions.
Having now successfully penetrated Australia’s two largest supermarket retailers, Coles
and Woolworths, we believe we have demonstrated growing mainstream acceptance of
kava-based wellness products and validated the scalability of the category within modern
retail environments.
We have also established a strong position within the U.S. kava category through Amazon
USA. Based on internal analysis of Amazon category sales data, the Company estimates it
currently accounts for approximately 10% of kava product sales on Amazon USA. We view
expansion into U.S. retail channels as a natural progression of our growth strategy.
Through our partnership with VDriven and continued innovation across the Fiji Kava®
platform, including formats such as Fiji Kava®
FZZR™, we believe we are well positioned to
continue expanding the accessibility of kava-based wellness products internationally.
1
https://www.sciencedirect.com/science/article/abs/pii/S0378874125013091
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Growing U.S. consumer awareness around kava, including recent industry data suggesting
that more than 10% of U.S. adults surveyed had consumed kava in the past year, reinforces
our confidence in the long-term growth potential of the category and supports our strategy
of expanding the Fiji Kava® brand across both e-commerce and retail channels globally.”
Please interact with management about this announcement via Investor Hub Link here:
https://thecalmerco.com/link/e9Maqe
This announcement has been approved by the Board of Directors.
ends
For further information
Investor & Media Relations
Zane Yoshida
investors@thecalmerco.com
About The Calmer Co.
The Calmer Co. International Limited (ASX:CCO) is a fast growing beverage business
leveraging a global opportunity in kava and other natural products that replace alcohol and
support relaxation and sleep.
Our products are delivered to consumers globally through e-commerce channels and blue-
chip retail distribution partners, supported by a reliable farm to shelf supply chain.
The product range includes drinking powders, natural and flavoured kava shots,
concentrates and capsules, sold under the brands Fiji Kava®
, Taki Mai®
and Danodan
Hempworks in markets including USA, Australia, New Zealand, China and the Pacific
Islands.
Forward looking statements
This ASX release includes certain forward-looking statements that are based on
information and assumptions known to date and are subject to various risks and
uncertainties. Actual results, performance or achievements could be significantly different
from those expressed in, or implied by, these forward-looking statements. Such forward-
looking statements are not guarantees of future performance and involve known and
unknown risks, uncertainties and other factors, many of which are beyond the control of
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the Company. These factors may cause actual results to differ materially from those
expressed in the statements contained in this announcement.
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