Advances US Retail Expansion and Coles Acceptance of FZZR

Highlights

• Coles confirms ranging of new Fiji Kava® FZZR™ product as part of its latest range review.

• Innovative FZZR™ delivery format combines powders and effervescent granules, allowing consumers to drink, chew or consume direct-to-mouth.

• TGA complementary medicine pathway enables the use of standardised kava water extracts together with flavour innovation, including a Piña Colada flavour profile.

• Fiji Kava® 150g and 50g products ranked No.1 and No.3 respectively in the national Stress category across Coles stores.

• The Calmer Co. has successfully penetrated Australia's two largest supermarket retailers, Coles and Woolworths, representing approximately 67% of the national grocery retail market footprint.

• The Company estimates it holds approximately 10% market share of U.S. kava sales on Amazon USA, providing a strong foundation for physical retail expansion.

• Appointment of VDriven as U.S. retail broker supports expansion into natural, organic and specialty retail channels across the United States.

• Recent industry research indicates approximately 10.7% of U.S. adults have consumed kava in the past year, highlighting growing category awareness and adoption.

• U.S. retail expansion viewed as a natural progression following successful Australian retail execution and growing U.S. e-commerce market share.