Woolworths Launches Fiji Kava Across Australia
Released
Released
Announcement PDF
June 16, 2025
ASX RELEASE
Woolworths Launches Fiji Kava
Across Australia
16 June 2025, Brisbane: The Calmer Co. International Limited (ASX: CCO), a beverage
company focused on kava and other natural products that support relaxation, aid sleep,
and offer an alternative to alcohol, is pleased to announce that its Fiji Kava® 50g Instant
Kava product has now launched in Woolworths supermarkets (ASX: WOW) across
Australia, with the exception of the Northern Territory.
Highlights
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Initial Woolworths orders have been fulfilled for the ranging of the 50g Fiji Kava®
Instant Kava. Woolworths is Australia’s largest supermarket chain, with over 1,100
stores and more than 35% market share of annual retail supermarket sales in the
country.
•
Builds upon strong national footprint in Coles supermarkets, where Fiji Kava® and
Taki Mai® products are ranged in over 800 stores.
•
Reinforces leadership position in the functional relaxation and natural
alternatives to alcohol category.
•
Supports The Calmer Co’s broader omnichannel growth strategy across
Australia, the USA, and the Pacific Islands.
Following the April 2025 announcement of the national ranging in Woolworths, initial
orders for Fiji Kava® 50g Instant Kava have now been fulfilled for ranging in Woolworths
supermarkets nationwide with the exception of the Northern Territory.
This milestone builds on The Calmer Co’s strong existing foundation in Coles
supermarkets where Fiji Kava® and Taki Mai® products are ranged in over 800 locations
and further cements the company’s leadership position in the rapidly emerging functional
relaxation category.
Zane Yoshida, Founder & CEO of The Calmer Co, said: “Fulfilling our first national
orders with Woolworths is a significant achievement. It is a testament to the trust our
retail partners place in the category and the strong consumer demand for kava based
solutions. This achievement supports The Calmer Co’s broader omnichannel growth
strategy, which spans e-commerce, major retail, and wholesale distribution across
key markets, including Australia, the USA, and the Pacific Islands.”
View Full ASX Release on Investor Hub
ENDS
This announcement has been approved for release by the Board of The Calmer Co.
International Limited.
For further information
Investor & Media Relations
Matthew Reede
Dominion Communications
matt@dominion.partners
+61 414 483 054
About the Calmer Co.
The Calmer Co. International Limited (ASX:CCO) is a fast-growing beverage business
leveraging a global opportunity in kava and other natural products that replace alcohol
and support relaxation and sleep.
Our products are delivered to consumers globally through e-commerce channels and
blue-chip retail distribution partners, supported by a reliable farm to shelf supply chain.
The product range includes drinking powders, natural and flavoured kava shots,
concentrates and capsules, sold under the brands Fiji Kava, Taki Mai and Danodan
Hempworks in markets including USA, Australia, New Zealand, China and the Pacific
Islands.
Forward Looking Statements
This ASX release includes certain forward-looking statements that are based on
information and assumptions known to date and are subject to various risks and
uncertainties. Actual results, performance or achievements could be significantly different
from those expressed in, or implied by, these forward-looking statements. Such forwardlooking statements are not guarantees of future performance and involve known and
unknown risks, uncertainties and other factors, many of which are beyond the control of
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The Calmer Co. These factors may cause actual results to differ materially from those
expressed in the statements contained in this announcement.
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