Significant Growth in Demand for TakiMai & FijiKava at Coles

26 May 2025, Brisbane: The Calmer Co. International Limited (ASX: CCO), a beverage company focused on kava and other natural products that support relaxation, aid sleep, and offer an alternative to alcohol, is pleased to announce a significant expansion in distribution for its flagship kava products at Coles Supermarkets over the past 15 months as part of its July range review.

Highlights

· Distribution of Taki Mai® Kava-shot 50mL has expanded to 797 Coles stores, up from 500 at launch – a 59% increase in store coverage.

· Distribution of FijiKava® Instant Kava 150g has expanded to 801 Coles stores, up from 300 at launch – a 170% increase in store coverage.

· Consumer demand for shelf-stable kava products continues to grow strongly as consumers seek functional alternatives to alcohol.

· Taki Mai® Kava-shot remains the first and only shelf-stable RTD kava beverage available in Australian supermarkets.