Appointment of Head of E-Commerce and Business Update

13 March 2025, USA: The Calmer Co. International Limited (ASX:CCO), a company whose mission is to enhance wellbeing worldwide by delivering premium natural and sustainable health products that promote calmness, relaxation and better sleep, is pleased to announce the appointment of former senior buyer at Amazon, Mr Andy Burger as Head of E-Commerce. Mr. Burger will lead the company’s direct-to-consumer (DTC) expansion and oversee a significant transition to the Acuity e-commerce platform for DTC sales beyond the Amazon ecosystem.

Highlights

• Andy Burger appointed as Head of E-Commerce to drive digital marketplace growth.

• Andy brings nearly two decades of experience at Amazon, along with vast expertise in digital strategies and automation to scale e-commerce businesses.

• Kava organic search visibility on Amazon increased 44% from December to January and further increased 117% from January to February.

• New product expansion, including Ready-To-Drink flavoured kava shots & stick packs, remains on track for Q4 2025.